Turn Your Experience Into Published Wisdom

Your wisdom is already inside you. Most entrepreneurs simply need the right questions to bring it forward. In this guided coaching and recording session, JR helps you articulate how your experiences as an entrepreneur can impact others. Through thoughtful questions and conversation, you’ll gain clarity around the ideas, stories, and insights that make your perspective unique. You’ll leave with greater clarity on the value you carry—and whether there’s a book inside you waiting to be written.

What you get:

• 45-minute remote podcast recording session
• Featured Level Up Business podcast episode + video clips
• Guidance on how your experience could become the foundation of a book

Duration: 90-minute recording + coaching session with JR Lay

Investment: $2,000

Your journey as an entrepreneur holds patterns, lessons, and insights others need. But without structure, even your boldest ideas remain scattered and locked inside your head. In just thirty days, we’ll distill your experience into a sharp narrative and structured framework—one that positions you to stand apart, not blend in.

What you get:

• Narrative discovery and IP inventory to clarify your voice, positioning, and core ideas
• Signature framework development built around a distinct point of view or niche
• A clear foundation and working outline designed to support a differentiated book

Duration: One-day intensive workshop + 30 days of coaching with JR

Investment: $10,000-$15,000

Your wisdom, story, and message are the keys to your next level of growth. Through guided conversations, we’ll turn your voice into a published book without ever having to write a word. Along the way, every conversation becomes media you can use to amplify your voice and build momentum for your book launch.

What you get:

• Twelve (12) recording sessions with JR
• White-glove manuscript development with full-service editing
• Cover-to-cover design and distribution

Duration: 180-day book publishing process

Investment: $50,000+

Your book is more than a publication—it’s the foundation of your intellectual property, keynote, and platform. When your ideas move from the page to the stage, your message reaches the people who need it most. Through live experiences, your insights become something audiences can see, feel, and act on. Together, we’ll shape your ideas into a signature keynote and workshop that amplify your voice, grow your audience, and expand your impact.

What you get:

• Signature keynote positioning and talk architecture
• Workshop framework and curriculum design
• Content strategy to grow your audience and connect with your ideal clients

Duration: One-day intensive workshop + 90-day coaching

Investment: $20,000+