

Clarify
Is there a book inside you waiting to be written?
Your wisdom is already inside you. Most entrepreneurs simply need the right questions to bring it forward. In this guided coaching and recording session, JR helps you articulate how your experiences as an entrepreneur can impact others. Through thoughtful questions and conversation, you’ll gain clarity around the ideas, stories, and insights that make your perspective unique. You’ll leave with greater clarity on the value you carry—and whether there’s a book inside you waiting to be written.
What you get:
Duration: 90-minute recording + coaching session with JR Lay
Investment: $2,000
Codify
What would your experience look like if it were organized into a unique message?
Your journey as an entrepreneur holds patterns, lessons, and insights others need. But without structure, even your boldest ideas remain scattered and locked inside your head. In just one day, you’ll transform what you’ve lived and learned into a clear narrative and structured framework you can confidently build upon.
What you get:
Duration: One-day intensive workshop + 30 days of coaching with JR
Investment: $15,000
Publish
What if your book came from conversation, not a blank page?
Your wisdom, story, and message are the keys to your next level of growth. Through guided conversations, we’ll turn your voice into a published book without ever having to write a word. Along the way, every conversation becomes media you can use to amplify your voice and build momentum for your book launch.
What you get:
Duration: 180-day book publishing process
Investment: $60,000
Activate
How far could your message travel if it were shared from a stage?
Your book is more than a publication—it’s the foundation of your intellectual property, keynote, and platform. When your ideas move from the page to the stage, your message reaches the people who need it most. Through live experiences, your insights become something audiences can see, feel, and act on. Together, we’ll shape your ideas into a signature keynote and workshop that amplify your voice, grow your audience, and expand your impact.
What you get:
Duration: One-day intensive workshop + 90-day coaching
Investment: $20,000+







