We Help B2B Entrepreneurs Level Up Business
Right now, you’re doing everything you can to:
✔ Differentiate your business and increase brand awareness.
But despite your hard work, you feel:
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Overwhelmed by trying to stand out in a crowded and commoditized market.
❌
Frustrated trying to generate enough qualified leads to keep your sales pipeline full.
❌
Stuck as you struggle to convert prospects into clients who value your expertise.
✔ Have meaningful conversations with prospects that build trust.
✔ Convert prospects into customers and evangelists.
It’s also harder than ever to stand out.
❌ AI has commoditized knowledge, flooding the web with generic content.
❌ Automated sales calls, emails, and texts now get automatically ignored.
❌ Making connections to have meaningful conversations feels out of reach.
You risk getting lost in a sea of sameness.
Hi, I’m JR Lay.
I’ve been here, too, and I have tried it all before.
Before founding Level Up Business, I spent over two decades as a B2B entrepreneur in the competitive financial services space, where I:
❌ Wasted money sponsoring conferences to network.
❌ Threw away dollars on expensive digital ads.
❌ Built automated sales funnels that prospects ignored.
❌ Struggled to grow connections on social media.
❌ Wrote blog posts that no one would read.
❌ Sent emails that no one would open.
❌ Left voicemails that no one would return.
Then I found a better way forward by:
✔ Running quarterly research to differentiate and elevate my brand.
✔ Hosting weekly podcast conversations that built trust with prospects.
✔ Publishing a book that expanded my influence to grow my business.
Our Mission:
Helping B2B Entrepreneurs
Self-limiting beliefs hold B2B entrepreneurs back from sharing their Unique Wisdom™.
They are unaware of or don’t value the Unique Perspective they’ve gained through their lived, learned, and shared experiences.
This limits an entrepreneur's future growth potential while taking an unseen toll on their health, relationships, and overall well-being.
That’s why we’re on a mission to help 100,000 B2B entrepreneurs elevate their brand by unlocking and amplifying their Unique Wisdom™ through video-first content, industry-leading podcasts, and best-selling books.
Guided by the Level Up Business OS to share their Unique Wisdom™, these 100,000 B2B entrepreneurs will positively impact thousands of people in the industries they help.
The seven virtues to guide us and our clients:
Be the light
Do the right thing
Family first
Pursue excellence
Tell the truth
Discipline the body
Memento mori
Meet the Team Working to Level Up Business
James Robert Lay
Founder and CEO
Audrey Cannata
Operations Lead
Three easy ways to elevate your brand and expand your influence:
1) Get the Level Up Business Newsletter
Join 15,000+ across email & social getting weekly B2B marketing and sales strategies and tactical tips.
2) Benchmark Your Marketing and Sales
Benchmark your marketing and sales strategy to uncover blind spots and see new opportunities. You’ll walk away knowing exactly what you can do next to elevate your brand and expand your influence to grow your business — all without sacrificing your well-being.
3) Join the Level Up Business Program
We help you clarify your goals for growth, identify potential roadblocks, and set a vision for future growth with a personalized Level Up Business Growth Strategy to guide you forward.