How will you transform your marketing and sales strategies for the Age of AI?

Get Banking on Change and you'll learn how to:

✔ Apply over a dozen proven strategic tools.

✔ Navigate the complexity of exponential change.

✔ Think differently to differentiate your business.

✔ Build scalable systems to generate more leads.

✔ Master your mind to master AI.

✔ Empower your team to unlock new growth.

✔ Eliminate the biggest roadblocks standing in your way.

✔ Shift from linear to exponential 10X thinking for growth.

✔ Leverage EQ and AQ to lead through change.

✔ Use the 90-day Growth Method to 10X your growth.

  • Jim Marous

    "In his book Banking on Change, James Robert Lay provides an action plan for growth at a time when change is happening faster than ever before."

    Jim Marous
    Co-publisher of The Financial Brand and host of the Banking Transformed podcast

  • Allison Netzer

    "This book is a must-read for those aspiring to lead and succeed in the rapidly evolving digital world. Read it, and you will for sure think and do differently than you did before."

    Allison Netzer
    Author of the bestselling books Think Like a Brand, Not a Bank and A Year of Thinking Differently

  • Jeffery Kendall

    "This is the definitive guide for leaders navigating change. There's no one better than Lay at steering leaders toward transformation that leads to future growth."

    Jeffery Kendall
    CEO at Nymbus

Read Banking on Change when you’re ready to:

LEVEL UP

MARKETING

LEVEL UP

SALES

LEVEL UP

LEADERSHIP

The rate at which technological change is accelerating is not just significant; it's exponential in a way that has the power to reshape entire industries, from education to healthcare to banking and more.

In this book, you will learn a strategic growth framework that can be applied to any industry while discovering practical strategies for avoiding common pitfalls that can quickly steal your time, energy, and attention.

With proven models and methodologies that integrate ancient wisdom with practical modern-day strategies, Banking on Change is your ultimate guide to navigating the complexities of change so you can achieve exponential growth with courage and confidence.

Buy a Physical Copy + Three Free Bonuses

✔ Visual library of 70+ key models and methods

✔ Official book club guide to level up your team

✔ 3-Day email coaching from James Robert

After you read Banking on Change you will:

LEVEL UP

YOURSELF

LEVEL UP

YOUR TEAM

LEVEL UP

YOUR BUSINESS

About the Author

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for growth-minded brands.

As a digital anthropologist, James Robert has studied the intersection of marketing, sales, technology, and human behavior for over twenty years. He has written two number-one best-selling books and hosts one of the top five percent of all podcasts in the world.

James Robert is also the founder and CEO of Level Up Business where helps B2B entrepreneurs elevate their brand and expand their influence. His insights are frequently featured in outlets such as U.S. News & World Report, Entrepreneur Magazine, Quartz, American Banker, and Credit Union Times, among many others.

Get Answers to Common Questions

  • Banking on Change by James Robert Lay is a strategic guide that helps B2B leaders navigate exponential change and master AI to achieve sustainable growth.

  • The physical book includes a team book club guide and a 3-day email coaching program.

  • Yes, you can download a free digital copy of Banking on Change directly from this page.